What is the cost per case compared to your current approach? Beware of early adopter discounts for purchase of equipment, supplies, and service agreements that may increase once the device gains widespread adoption.
Will the device improve patient safety and provide equal or improved diagnostic results and improved efficiency of treatment? All of these factors represent costs to the practice in one form or another and must be considered in purchase decisions.
What are the expected promotion costs to convince patients to adopt new technology? This might include production of videos for your website, arranging talks at community events, printed materials, etc. The worst strategy a practice can follow when adopting new technology is to purchase it and then allow it to languish because of ineffective public education about its benefits.
As urology moves into the realm of alternative payment methodologies based on shared savings, it is important to forecast whether the adoption of new devices will cause a negative effect on the cost for an episode of care. As the payment paradigm shifts, it is a good strategy to address this conundrum by considering service sharing. As the Medicare Merit-based Incentive Payment System has introduced the idea of “virtual groups,” the same model may be used by collaborators to share the overall costs of some of these new technologies while still providing the community with the latest and greatest urologic diagnostic and treatment tools.
Note: For those interested in keeping up with new technology connected with urology care, one helpful website is www.medgadget.com/urology.
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