Five 'little' marketing tips that will pay big dividends

July 1, 2003
Neil H. Baum, MD

Neil H. Baum, MD, is a urologist in private practice in New Orleans. He is the author of "Marketing Your Clinical Practice-Ethically, Effectively, and Economically."

For many physicians, the word marketing conjures images of Yellow Pageads, flashy brochures, or radio and television commercials. Of course, theseare all components of marketing, but the easiest way to market your practiceis to provide stellar service to your current patients.